Accendis

In Latin, the word Accendis has several meanings. One is "you illuminate," but it can also mean "you bring fragrances." The use of Latin is no coincidence, since this is an Italian brand. So, who is behind this relatively new niche brand? The person behind it is Ami Rodrikens Cesaroni. As she says herself, she was born in the magnificent Italian city of Milan. But despite her Italian pride, Ami makes no secret of her passion for traveling around the world, nor of her attraction to the world of perfumery. Learning foreign languages: Ami had always dreamed of seeing the most remote places, so it is no surprise that she studied foreign languages. At the same time, she had the opportunity to enter the world of perfumery, which had always held a particular fascination for her. Her first job was as a young assistant at a company that still makes perfumes and cosmetics. It was her first step toward a career as an export manager and brand manager. It was like fulfilling her childhood dream and being able to travel anywhere. During her career, Ami worked closely with many brands, including Pierre Cardin, Romeo Gigli, Iceberg, Panama, and others. She felt passionate about each of them. However, following a personal crisis, she decided to take a break and consider what to do next. After weighing her options, she eventually decided to specialize in perfumery, and that is how the Accendis. brand was born. Striving for perfection: Ami soon discovered that creating with Accendis was very complicated. This was true not only when it came to finding inspiration for the fragrances, but also for the packaging. She worked on the packaging for about a year and a half. The difficulty with the bottle lay in its wide opening. It turned out that the factory had made a mold, but it was impossible to find the right angle in the mold to create a perfect bottle. Dissatisfied with the initial results, Ami asked for every bottle to be polished to achieve the right impression. The same went for the boxes. It took a very long time to find the right materials, which had to be elegant and expensive. The fragrances, however, were the real defining element. The goal was to turn light into perfume. There were many experiments with different perfumes and laboratory experts. Ami's idea was about light, and it came from her childhood. As a child, she would spend afternoons in a grove where so many plants, flowers, and rays of sunlight filtered through. She says she called it the fairy forest. "We are all animated by the light in our souls, and in different ways, we recognize its great importance. Somewhere in our souls, we know that there is more than just physical reality. It is something magical, metaphysical. The light of hope, love, passion, victory, and many other things represents the essence of our lives," Ami explains. Perfumes for men and women: So far, the Accendis brand has released about seven perfumes in its fragrance collection, which is made up of two series: the black series and the white series. The number of perfumes is somewhat surprising, considering that this is a new fragrance brand. The earliest edition was created in 2015, and the most recent in 2018. Accendis 0.1 is a fragrance for women and men, launched in 2015. The nose behind this fragrance is Celine Ripert. The top notes are Artemisia and galbanum; the middle notes are May rose and Cypriol oil, or Nagarmotha; the base notes are Benzoin, sandalwood, and Lorenox. It has a moderate to strong presence. There is no doubt that it lasts a long time on the skin. The fragrance is suited to cool autumn and winter days and nights.