Floraïku

The Floraïku brand was inspired by Japanese culture, traditions, and rituals, and was named after haiku poetry. It is a new project by Clara and John Molloy, co-founders of the niche house Memo Paris. What is haiku poetry? It is short, concise poetry, something a little like rap, that developed in traditional Japan. Haiku poems usually focus on a moment in the present, as the poet observes that moment and describes it as objectively and immediately as possible. What does this have to do with perfume? We’ll see in a moment. Like many other brands, Floraïku offers its scents for various uses, not just as perfumes. You can find its fragrances in everything from special scented candles to car perfumes. But perfumery is where the brand’s strength lies. Six collections represent this brand. The first collection features mysterious flowers, or, more accurately, enigmatic flowers. It was inspired by the ikebana ceremony, the simple, restrained art of flower arranging in Japanese culture. This collection comes in an indigo-colored bottle, the color of tradition in Japan. The second collection is a collection of secret teas and spices, inspired by the Japanese matcha tea preparation ceremony. This collection comes in a white bottle, representing the sacred gesture of preparing tea, and each scent features a different tea that unfolds with its own unique spice blend. The third collection is Forbidden Incense, inspired by the Kōdō ceremony, the Japanese art of appreciating incense, which represents a moment of sharing and play. The entire fragrance collection is woody and draws on the long history of incense in Japan. This collection is presented in the dark color of smoke as incense burns. The fourth collection focuses on art and theater: Kabuki theater. The fifth collection is a luxury collection inspired by Mount Fuji, a symbol of elevation and admiration in Japan. This cross-category edition was created simply to house the precious perfumes made with precious ingredients.  So, who are the people behind this new and special brand? Clara and John Molloy met in the most romantic way, on a chairlift, and together they decided to set off on a journey through cultures and fragrances. John Molloy grew up in an Irish village, while Clara grew up in Andalusia, Spain. But both had a lifelong love of travel and adventure, which inspired the fragrance collection they set out to develop. Clara is also known as a writer on fragrances, and has published three books about the perfume industry to date. The pair show originality and distinctiveness not only in developing the brand, but also in the unique names they gave their perfumes. For example: “Flowers Turn Purple,” “I See the Clouds Go By,” and “One Umbrella for Two.” Flowers Turn Purple by Floraïku is an aromatic woody fragrance for women and men. Flowers Turn Purple was launched in 2018. The top note is basil; the middle note is lavender; the base note is amberwood. By contrast, I See the Clouds Go By by Floraïku is a floral fruity fragrance for women and men. I See the Clouds Go By was launched in 2017. The nose behind this fragrance is Alienor Massenet. The top note is cassis; the middle note is cherry blossom; the base note is white musk. One Umbrella for Two by Floraïku is a fruity aromatic fragrance for women and men. One Umbrella for Two was launched in 2017. The nose behind this fragrance is, once again, Alienor Massenet. The top note is black currants; the middle note is tea; the base note is cedar.