Gritti

Gritti is a highly distinctive niche fragrance brand. Part of its uniqueness lies in its deep roots, which reach back to the 16th century and are connected to the palaces of Venice's doges. Luca Gritti, who founded the brand, traces its origins back to his great-grandfather, who lived in the 16th century. According to him, this great-grandfather, named Alvise Gritti, was the inspiration behind his approach to fragrance design. Indeed, the company's logo was created as a direct reference to his heraldic coat of arms. The meaning of the phrase at the top of the logo is: "Do not yield to difficulties." Dr. Alvise Gritti - explorer of the East. A closer look at history reveals that during the Renaissance of the 16th century, the Venetian Republic reached its peak. In those days, Alvise Gritti, a member of one of the city's respected families, was an aristocratic physician, alchemist and traveler. He was one of the geniuses who moved through the duchess's court, and amid all the intrigue surrounding him, he also took part in some of the remarkable discoveries of his contemporaries, who dreamed of venturing beyond Italy and turning toward the East. The wonderful doctor's adventurous spirit took him beyond his homeland, so it is no surprise to discover that the celebrated Dr. Gritti traveled along the route from Venice to the Far East, searching for new inspiration like an aristocratic prince. He made a point of discovering new cultures, cities, people and, of course, unusual scents. In the end, he succeeded in blending it all into the vast world of fragrance, which would later serve his grandson. The founding of the new company - Gritti. In 2010, Luca Gritti founded his new company, inspired by Dr. Alvise Gritti. His family roots led him to the exotic scents of places such as Antalya and Damascus. In doing so, he brought the old family formulas, once used by his ancestors, back to life. To date, the company under Luca's leadership has released approximately 34 fragrances. The fragrances are divided into several collections, each with its own direction. For example, the Gritti Bra collection was inspired by lingerie, with each perfume named after one of the delicate laces used in haute couture lingerie, such as macramé, Chantilly and rebrodé. According to Gritti, there is a clear common ground between lingerie and perfume: both come into direct contact with the skin and both contribute to shaping feminine identity. The fragrances in this collection are rich in deep notes of musk, amber, Vanil and Patchouli, alongside floral and fruity notes such as Mandarin, melon, Orange, Strawberry, Apple, Coconut, Passion fruit and Cassis flowers. Classic fragrances. The brand's more classic fragrances Gritti can be found in its other collections, most of which are intended for both genders. The Turchesi collection was inspired by the sea and by one of Italy's most beautiful beaches. The collection itself is presented in sea-blue bottles, and is intended for both men and women. Gritti based these perfumes on flowers, Hadarim and delicate spices. Gritti dedicated the Black collection to the men among us, although women can easily fall in love with its fragrance as well. The Damask fragrance is described as both intoxicating and timeless, containing notes of Bergamot, Orange and Kinamon, together with Marjoram, Patchouli, maple and amber. Another collection, much more feminine, is Parfum Privé. A perfect collection presented in jewel-shaped bottles, one of its standout fragrances being Mati. This fragrance was created in honor of Luca Gritti's daughters, symbolizing their connection to him and, of course, to their family's illustrious past, which has been devoted to perfumery for several generations. Mati itself is characterized by the scent of Vered and is a rich fragrance that lingers on the skin for a long time. It is especially suited to cool winter nights.